1. Introduction
At k777, we take your privacy seriously — not because it is a legal checkbox, but because our players trust us with genuinely sensitive information and we do not take that lightly. This Privacy Policy explains how k777 (operating at k777-khelo.com) collects, stores, uses, and protects the personal data of every player registered on our platform.
This Policy applies to all players based in Pakistan and to all data collected through the k777 website, mobile browser experience, and any associated communications channels including live chat, email, and SMS. By creating an account with k777 or by using any part of our platform, you confirm that you have read and understood this Privacy Policy.
This Privacy Policy should be read together with our Terms and Conditions. In the event of any conflict between the two documents on a privacy-related matter, this Privacy Policy takes precedence.
The short version: k777 collects only the data needed to run your account, process your payments, and keep the platform safe. We do not sell your data to third parties. We do not share it with advertisers. You can ask for a copy of your data or request its deletion at any time by contacting support.
2. Data We Collect
k777 collects personal data in several categories depending on the actions you take on the platform. Below is a complete breakdown of what we collect and in which context:
Registration and Identity Data
- Full name (as it appears on your CNIC)
- Date of birth
- Pakistani mobile number (used as primary contact and account identifier)
- Email address (optional at registration but required for certain account functions)
- CNIC number (collected during identity verification / KYC)
- Copies of CNIC front and back (required before first withdrawal)
- Selfie or live verification image (required in some KYC verification workflows)
Financial and Payment Data
- Easypaisa or JazzCash mobile wallet number used for deposits or withdrawals
- NayaPay or SadaPay account identifiers where used for transactions
- Bank account number and IBAN for IBFT transfers
- Masked Visa or Mastercard details (card number stored in masked form only; full card data is never stored on k777 servers)
- Transaction history: deposit amounts, withdrawal amounts, dates, and payment methods used
Gaming Activity Data
- Bet history across all game categories (sports betting, crash games, Ludo, Teen Patti, fishing games)
- Game session timestamps and duration
- Win and loss records per session and in aggregate
- Bonus claims, wagering progress, and promotion participation history
- VIP tier level and progression history
Technical and Device Data
- IP address at the time of each login
- Device type, operating system version, and browser type
- Mobile network operator (for fraud detection purposes)
- Session duration and page interaction data
- Crash or error reports from the platform (anonymised where possible)
Communication Data
- Content and timestamps of live chat conversations with k777 support
- Email correspondence sent to or from support@k777-khelo.com
- SMS delivery confirmations for OTP and notification messages
- Responses to optional player satisfaction surveys
3. How We Collect Your Data
k777 collects data through the following means:
- Directly from you: When you complete the registration form, submit KYC documents, make a deposit or withdrawal request, contact our support team, or respond to a survey.
- Automatically during platform use: Server logs, session tracking, and analytics tools capture technical and behavioural data each time you log in and use the platform — including which games you play and for how long.
- Through payment processors: When you initiate a transaction through Easypaisa, JazzCash, NayaPay, SadaPay, a bank transfer, or a card payment, those payment providers confirm transaction details back to k777 to update your wallet balance.
- Through identity verification partners: Where k777 uses a third-party KYC provider to assist in verifying CNIC documents or performing liveness checks, that provider shares the result of verification (pass/fail) and relevant identity confirmation details with k777.
- Through cookies and similar technologies: As described in Section 8, cookies and local storage technologies collect data about your session and preferences within the k777 platform.
4. Why We Use Your Data
Every category of data that k777 collects is used for one or more specific, legitimate purposes. We do not collect data speculatively or for purposes we cannot justify. Below is the full breakdown of what your data is used for at k777:
k777 will not use your personal data for any purpose not listed above without first informing you and, where required, obtaining your consent.
6. How Long We Keep Your Data
k777 does not keep your data indefinitely. Retention periods are set based on the purpose for which the data was collected and any applicable legal requirements. The following retention periods apply:
- Account and identity data: Retained for the duration of your active account plus 5 years after account closure, in line with standard financial record-keeping requirements.
- Transaction and payment records: Retained for 7 years from the date of each transaction, in accordance with standard financial compliance obligations applicable in Pakistan.
- Gaming activity records: Retained for 3 years from the date of activity, used to support dispute resolution, responsible gaming monitoring, and platform analytics.
- KYC documents (CNIC copies, selfies): Retained for the duration of the account plus 5 years post-closure. Stored in encrypted form with access restricted to compliance team personnel only.
- Customer support communications: Retained for 2 years from the date of the interaction, to allow reference in case of future queries or disputes.
- Technical and device logs: Retained for 12 months, after which they are aggregated anonymously for platform analytics or deleted.
- Marketing consent records: Retained until you withdraw consent, plus 1 year thereafter as evidence of the consent history.
When data reaches the end of its retention period, it is either permanently deleted or anonymised so that it can no longer be linked to an individual player. Deletion is carried out through secure processes that make recovery impossible.
7. How We Secure Your Data
k777 applies industry-standard security measures across every layer of the platform to protect your personal data from unauthorised access, disclosure, alteration, or destruction. The specific measures in place include:
- 256-bit SSL/TLS encryption on all data transmitted between your device and k777 servers — the same standard used by banks
- Encryption at rest for all sensitive stored data including CNIC documents, financial records, and passwords (passwords are stored as salted cryptographic hashes — k777 staff cannot read your password)
- Access controls limiting internal staff access to personal data on a strict need-to-know basis, with all access logged and auditable
- Two-factor authentication (2FA) available on player accounts and mandatory for all k777 internal systems
- Regular security audits and penetration testing by independent security professionals
- Automated anomaly detection monitoring for unusual access patterns or potential data breaches in real time
- Separate data environments for production, testing, and development — no real player data is used in test environments
In the unlikely event of a data breach that affects your personal information, k777 will notify affected players within 72 hours of becoming aware of the breach, describing what happened, what data was affected, and what steps we are taking to address it.
8. Cookies and Tracking Technologies
k777 uses cookies and similar browser-based technologies to operate the platform correctly and to understand how players use it. A cookie is a small text file stored on your device by your browser when you visit a website. Cookies at k777 are used in the following categories:
Essential Cookies
These cookies are necessary for the k777 platform to function. They manage your login session, maintain your gaming wallet state, and enable core platform features. You cannot opt out of essential cookies without losing platform functionality.
Functional Cookies
These cookies remember your preferences — such as your chosen language, display settings, and notification preferences — so that you do not need to re-enter them every session.
Analytics Cookies
These cookies collect anonymised data about how players navigate the k777 platform — which pages are visited most, where players encounter errors, and how long they spend on different sections. This data is used to improve the platform experience. Analytics cookies do not collect personally identifiable information.
Security and Fraud Prevention Cookies
These cookies help k777 identify suspicious login attempts, detect device changes that may indicate account compromise, and prevent automated bot activity on the platform.
You can manage or delete cookies at any time through your browser settings. Note that disabling essential cookies will prevent you from logging into your k777 account. Disabling analytics or functional cookies will not affect your ability to play but may reduce the personalisation of your experience.
9. Data of Minors
k777 strictly prohibits the registration and participation of any person under the age of 18. We do not knowingly collect personal data from anyone under 18 years of age. If you are a parent or guardian and believe that a minor has provided personal data to k777, please contact us immediately at support@k777-khelo.com. Upon confirming the situation, we will delete all associated data without delay, close the account, and return any deposited funds.
k777 employs age verification checks at registration and during the KYC process specifically to prevent underage access. Any account found to belong to a minor will be closed immediately regardless of account status or balance.
10. Your Rights Over Your Personal Data
As a k777 player, you have specific rights over the personal data we hold about you. These rights can be exercised at any time by contacting our support team via Live Chat or at support@k777-khelo.com:
Right of Access
You can request a full copy of the personal data k777 holds about you at any time. We will provide it in a readable format within 14 days of receiving your request.
Right to Rectification
If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it. Account details can also be updated directly in your account settings for some fields.
Right to Erasure
You can request deletion of your personal data. Where data is no longer needed for its original purpose and there is no legal obligation to retain it, k777 will delete it within 30 days. Legally required records (financial transactions, KYC) cannot be deleted earlier than their mandatory retention period.
Right to Portability
You can request your personal data in a machine-readable format (CSV or JSON) for transfer to another service provider if you choose to move platforms. This covers data you provided directly to k777.
Right to Opt Out of Marketing
If you previously consented to receiving promotional messages from k777 via SMS or email, you can withdraw that consent at any time by replying STOP to any SMS, clicking the unsubscribe link in any email, or updating your notification preferences in account settings.
Right to Restrict Processing
In certain circumstances — for example, if you dispute the accuracy of data we hold — you can request that we restrict processing of that data while the dispute is resolved. We will acknowledge such requests within 5 business days.
To exercise any of the above rights, contact k777 support via Live Chat (24/7) or at support@k777-khelo.com. We will confirm receipt of your request and respond within the timeframe applicable to each right type. We may need to verify your identity before actioning a data rights request — this is to protect you against requests made by others on your behalf without your knowledge.
11. Third-Party Links and Services
The k777 platform does not contain links to external websites. However, some third-party services integrated into the platform — such as payment processors and game content providers — operate under their own privacy policies. When you initiate a payment through Easypaisa, JazzCash, NayaPay, or SadaPay, for example, you are interacting with that provider's systems and their own terms and privacy policies govern that interaction.
k777 is not responsible for the privacy practices of payment providers or any other third-party services you access in connection with your k777 account. We recommend reviewing the privacy policies of any third-party services you use, particularly your payment provider of choice, to understand how they handle your data independently of k777.
12. Changes to This Privacy Policy
k777 reviews this Privacy Policy regularly and updates it when our data practices change, when new legal requirements apply, or when we introduce new features that involve personal data. When material changes are made, we will notify registered players via their registered mobile number (SMS) and/or through an in-app notification at least 7 days before the changes take effect.
The updated Policy will be published on this page with a revised "Last Updated" date at the top. Continued use of the k777 platform after the effective date of the revised Policy constitutes acceptance of the updated terms.
This Privacy Policy was last reviewed and updated on 1 January 2025. If you registered before this date and have not reviewed the Policy since, please read it carefully before your next session. We have made this version more detailed than previous editions to give players fuller transparency about data practices.
13. Contact Us About Privacy
If you have any questions about this Privacy Policy, want to exercise your data rights, or have a concern about how k777 has handled your personal information, please get in touch through one of the following channels:
- Live Chat: Available 24/7 within your logged-in k777 account — the fastest route to a response
- Email: support@k777-khelo.com — mark privacy-related emails with the subject line "Privacy Request" for faster routing to the relevant team
- Response Time: Standard privacy queries are responded to within 2 business hours. Data access or deletion requests are acknowledged within 24 hours and actioned within the applicable statutory period.
- Language: Privacy queries are handled in both English and Urdu
Our dedicated privacy contact at k777 reviews all formal data rights requests personally and ensures they are handled appropriately. We do not use automated systems to process data rights requests — a real team member will review your request and respond directly.